hi! I'm Alyssa.
I help small businesses and entrepreneurs create thoughtful, strategic brands that tell their unique story and create an impact. A pretty logo will only get you so far if it's not aligned with your business – and that's why strategy is so important. Strategy-backed design helps you connect with your audience and convey what sets you apart from others. A solid brand identity is critical for developing customer loyalty and retention, which in the end can be a huge competitive advantage.
But change is scary!
I get it. Investing in your business can be nerve-racking, and I know because I've been in your shoes. Investing in a brand identity usually doesn't provide direct, measurable results, therefore it's often the last thing you want to spend your money on. Successful companies know that defining a solid brand identity from the start helps establish the groundwork to retain customers and create brand recognition. Your brand should accurately represent your business's values, story and goals. Trust me – it will be worth. it.