hi! I'm Alyssa.

I help small businesses and entrepreneurs create thoughtful, strategic brands that tell their unique story and create an impact. A pretty logo will only get you so far if it's not aligned with your business – and that's why strategy is so important. Strategy-backed design helps you connect with your audience and convey what sets you apart from others. A solid brand identity is critical for developing customer loyalty and retention, which in the end can be a huge competitive advantage. 

But change is scary!

I get it. Investing in your business can be nerve-racking, and I know because I've been in your shoes. Investing in a brand identity usually doesn't provide direct, measurable results, therefore it's often the last thing you want to spend your money on. Successful companies know that defining a solid brand identity from the start helps establish the groundwork to retain customers and create brand recognition. Your brand should accurately represent your business's values, story and goals. Trust me – it will be worth. it.  

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MORE ABOUT ME

I'm passionate about...

LEARNING

Before digging my heels into design, I became a pre-school teacher and a hair-stylist. Seems random, but my passion for learning ultimately lead me to design – the perfect balance of creativity and strategy.  The most important thing I've learned is it's not about knowing everything, but about knowing where and how to find the answers.

FAMILY

Family is so important to me. They are my ride-or-die people who have been there for every up and down life has served me. Success as a business owner can look like a lot of things, but for me, it's carving out time to spend with family while juggling allll the entrepreneurship hats.

EQUALITY + HUMAN RIGHTS

We live in an imperfect world – there is absolutely no doubt about that. I believe that everyone is entitled to be treated with dignity and respect, regardless of where they come from, what they look like, who they love, who they identify as or what they believe in. I want to work with like-minded individuals who are actively working to make the world a better place for all.

SIPPING ON

SNACKING ON

BINGE-WATCHING

LAUGHING AT

SPENDING TIME

coffee, or a
good glass of red

noodles. anything
with noodles.

the office, for
the 8th time

my one year old daughter.
toddlers...

hiking with my family +
visiting okanagan wineries

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Ready to start 
your project? 

let's connect:

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Kelowna, British Columbia
Partnering with Canadian businesses

Alyssa Lauren Designs | Copyright ©2020