BRAND + WEB DESIGN

Whether you’re just starting out or ready for a total brand overhaul, we will give your business a new look and a space on the web that is not only attractive, but purposeful and functional.

THE details

PHASE ONE: BRAND + WEB QUESTIONNAIRE

We will complete brand and website questionnaires that help me get to know your business and what your ideal client/customer looks like.

PHASE TWO: DESIGN

Following our discussion and completion of the brand questionnaire, I will create 2-3 initial concepts and present them to you. You will decide which concept speaks to you most, which will determine the creative direction we take from there. We will go through a series of refinements to get your brand polished and ready for launch. Following the completion of your branding and the website questionnaire, I will begin designing the site and check in with you for review. Once the direction has been approved, I will continue working, checking in as we go. 

PHASE THREE: REFINE

We collaborate through a series of refinements to get your website polished and ready for launch. We will go through each page in detail, double-checking all links, contact forms + functionalities. We will also ensure that your site is set up properly to be found on Google with basic SEO (Search Engine Optimization). 

FINAL PHASE: FILE HANDOVER / WEBSITE LAUNCH

Your brand and website are now ready to launch! You will receive detailed brand guidelines that summarize logo usage, colour palette and typography to protect the integrity of your brand and achieve maximum recognition. Your site will go from draft to published and will then be visible to the public. We will continue testing and ensuring any bugs/deficiencies are taken care of, leaving you with a polished, fully-functional website. 

THE deliverables

Typography System


You will receive a full system to create headlines, sub-headlines and body copy along with a detailed guideline on how to use them. We will always try to use free fonts available for use, but sometimes a license purchase may be required.




Colour Palette


Colours have a way of impacting a consumer's impression of a brand as they can evoke strong emotions. You will receive a colour palette that is uniquely yours and attracts the attention of your target audience.




Logo Usage + Guidelines Document


This guideline is a document that summarizes exactly how to use your new brand system to create a unified look across all platforms. Consistency within your brand protects the integrity of it and creates a brand that consumers know and trust.




Logo Files


You will receive a primary logo, secondary logo and brand symbol/mark. You will receive all files in EPS (Vector), JPEG and PNG formats.




Add-Ons


Additional items such as business cards, booklets, email signatures, newsletter templates, social media graphics or a Wix website training session can be added to this package at an additional price. You’ll receive a custom quote after discussing your needs.




Website


You'll receive a website that is strategically tailored to your business' unique needs and goals. The Wix platform is user-friendly, which gives you the freedom to update your website as your business evolves and grows.




Social Media Resources


You will receive a profile picture for social media as well as a brand launch photo.





5-6 WEEK PROCESS

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FEELING  ready?

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Kelowna, British Columbia
Partnering with Canadian businesses

Alyssa Lauren Designs | Copyright ©2020