BRAND DESIGN

We will dig deep and really get to know your business values and goals. From this, we will create a visual identity that not only looks beautiful but is functional, timeless and will serve your business for years to come. 

THE details

PHASE ONE: BRAND QUESTIONNAIRE

We will complete a brand questionnaire that helps me get to know your business and what your ideal client/customer looks like.

PHASE TWO: DESIGN

Following our discussion and completion of the brand questionnaire, I will create 2-3 initial concepts and present them to you. You will decide which concept speaks to you most, which will determine the creative direction we take from there.

PHASE THREE: REFINE

We collaborate through a series of refinements to get your brand polished and ready for launch.

FINAL PHASE: FILE HANDOVER / LAUNCH

Your brand is now ready to launch. You will receive detailed brand guidelines that summarize logo usage, colour palette and typography to protect the integrity of your brand and achieve maximum recognition.

THE deliverables

Typography System


You will receive a full system to create headlines, sub-headlines and body copy along with a detailed guideline on how to use them. We will always try to use free fonts available for use, but sometimes a license purchase may be required.




Colour Palette


Colours have a way of impacting a consumer's impression of a brand as they can evoke strong emotions. You will receive a colour palette that is uniquely yours and attracts the attention of your target audience.




Logo Usage + Guidelines Document


This guideline is a document that summarizes exactly how to use your new brand system to create a unified look across all platforms. Consistency within your brand protects the integrity of it and creates a brand that consumers know and trust.




Logo Files


You will receive a primary logo, secondary logo and brand symbol/mark. You will receive all files in EPS (Vector), JPEG and PNG formats.




Add-Ons


Additional items such as business cards, booklets, email signatures, newsletter templates or social media graphics can be added to this package at an additional price. You’ll receive a custom quote after discussing your needs.




Social Media Resources


You will receive a profile picture for social media as well as a brand launch photo.





3-4 WEEK PROCESS

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FEELING  ready?

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Kelowna, British Columbia
Partnering with Canadian businesses

Alyssa Lauren Designs | Copyright ©2020